Lisa O’Neill has 28 years fitness industry experience across a range of roles and achievements prior to owning CrossFit Auckland; including 16 years as a personal trainer and group training instructor and a career in facility management and fitness product development. Previously specialising in team and group training innovation for Les Mills New Zealand, Lisa spent over 7 years in senior management positions.
Now co-founder, CEO and head coach for CrossFit Auckland. Since opening the doors in 2008 Lisa has been major contributors to the growth of CrossFit training methodologies in New Zealand.
Lisa started her journey in the fitness industry as a Group Fitness instructor in 1993. She quickly climbed the ladder to become one of Melbourne’s leading freestyle Step Moves instructors and later an instructor of LM Group Fitness classes in 6 programs. Also working as a Group Fitness Manager, her passion for instructor development inspired her to become a National Trainer and Workshop Presenter for LM Australia before moving to New Zealand where she continued her career as a Trainer and Facilitator of Exercise Professionals and National Group Exercise Assessor.
In 2007 she led the re-development of Certification Training for BodyTrainer™ personal trainers, also creating a range of innovative tools and resources to develop the business and service skills of New Zealand’s top personal trainers.
As a leader in the fitness industry, many of Lisa’s concepts have become industry standard practice. Her list of achievements is testament to her success and versatility as a fitness leader, programer and coach.
Lisa believes Group Training’ is the present and future of fitness: “People are motivated by team spirit, programming innovation and fast measurable results. CrossFit coaches master the ability to deliver highly effective exercise techniques in a group training environment to clients of all ages, fitness and skill levels. This results in high levels of skill transference to the clients, and strong member to member bonds.”
Lisa’s first passion is in training and education. She pursues practices that achieve outstanding results for people and enjoys working with clients to reclaim function and optimal movement. Now co-founder and CEO of CrossFit Auckland and CrossFit Auckland Central, building a CrossFit community.